In today's society, if you ask a regular person on the street, what people look for in a model, most will say that they have to be pretty and very thin; however, there is a lot that goes into selecting which models to represent.
Each agency must take into consideration trends that are occurring with businesses who hire models so these agencies can have the right models for the right businesses to hire. Many professional modeling agencies are trying to put stereotypes about models to rest, by selecting all different types of models.
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Below is a list of qualities that some companies look for in models which may be surprising to some:
Ethnicity: Depending on the client, the model's race could be a very important factor. Some companies like to have models that have a unique, ethnic look. It also depends on who the agency's client decides is their target audience.
For example, if an agency's client's target audience is Asian-Americans, then the agency who hires models to represent would probably choose to hire an Asian-American model.
Gender: Like ethnicity, it all depends on what the agency's client wants. For a client whose target audience is men then the agency should select male models. It would be the same for a client whose target audience is female.
For example, a perfume company would usually hire only female models from the agency and a cologne company would probably just hire male models from the agency. Each agency needs to keep this mind when choosing people to represent.