Growth strategy skills are highly regarded and often sought out, like marketing or sales. Expertise is also important, but much less so with regard to growth strategy.

There is a big difference between having growth strategy skills and expertise. Expertise means being able to execute a well-crafted growth strategy flawlessly. Skills, on the other hand, imply that you have some basic understanding of how growth works and how to strategically deploy resources to achieve desired outcomes.

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Skills are important because they allow you to quickly understand what is going on in your market and make informed decisions about how to respond. They also give you the ability to quickly adapt your strategy as new information becomes available.

In growth strategy, there are a few key things that you need to be proficient at: 

Understanding customers: Knowing your customers’ wants and needs is key to creating successful products and services. You need to know not only what they say they want, but also what they actually do and say when no one is watching. This includes understanding their past behavior, current needs, and future desires.

Crafting effective messaging: Your marketing message needs to be relevant, attractive, and compelling for your target audience. It needs to be sent at the right time, in the right place, and with the right message content mix for maximum impact.

Here is a quick overview:

Growth strategy skills involve the ability to conceive, develop, and execute a growth strategy. They include understanding customer needs, assessing market potential, and putting together a plan to achieve desired results. Expertise in this area typically comes from experience in business or an academic field such as marketing or engineering.

Growth strategy expertise involves having deep knowledge about specific growth strategies, their potential benefits and drawbacks, and how best to deploy them. This level of expertise is often gained through years of hands-on experience in the business world or through formal education in business or management disciplines