It is not easy to plan and execute a successful online reputation management strategy. The amount of work required will depend on the size of your company and how active you are online.
However, three things will remain constant when managing your brand's online reputation:
1) Establishing where you are currently at reputation-wise and what your goals are.
2) fixing any damage, and.
3) ensuring you reach the goals.
How to determine your online reputation?
Before you take any actions to manage your brand's online reputation, you must establish a baseline. You need to look for professional reputation management company that can help you determine your current reputation in the market. This will help you determine how much work remains. These are important things to help you get started.
What does your audience think about you?
Blogs, forums, social media, and review sites are the most popular sources of information that influence brand perceptions. These places can be found online.
Type in your business name and you will see the results. Do they mostly complain about your product? Are they positive reviews of your brand? Are you on the first page or second page of search engines?
These results will provide you with insight into what potential customers see when they search for you. You should take note of specific comments, complaints, or praises to get a better idea of how you are being perceived online. This will give you a better understanding of your online reputation.