Cleanse, tone and moisturise twice a day for a glowing skin, it is undoubtedly the best skin care advice you can get. But, as the environment is becoming harsh and problems are increasing, this routine needs to be improvised to introduce new products that are more problem specific. 

Latest additions to the line of cosmetic products are skin care serums/masks. Loaded with active ingredients, serums are advanced cosmetic products that are designed for targeting problem areas.

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Although a bit expensive, serums are completely worth every penny. As they are formulated for targeting problems, they tend to have smaller molecules than those in moisturisers. This is a reason serum tends to penetrate deeper into the skin and target the problem. Unlike moisturisers, serums don't sit on the top layer. Don't shy away from adding them in your skincare regime as they are really lightweight and you won't even feel them after applying.

Serums are quickly absorbed and hence, you won't feel their weight on your face. For treatment of skin problems, you should prefer serums over creams as they contain higher concentrations of active ingredients, providing the skin with vital nutrients that are required for the treatment. Where creams have 10% active ingredients, serums contain up to 70% and hence are considered more effective.

There is hardly any problem that you can't treat with serums. Whether you have acne, or you are looking for a product to fight signs of aging, adding serum in your daily routine can be really helpful. One thing you must remember while using these products is to apply them before moisturiser. If you use them over creams, then it will be ineffective as creams close the pores, preventing ingredients in serum from entering the layer.