LinkedIn is an often-overlooked treasure trove of opportunities, much to a savvy marketer's advantage, despite having a network consisting of over 50 million business users with a median income exceeding 100k annually.

If that's not impressive enough, its search engine ranking alone warrants giving it a closer look. Articles placed in the LinkedIn directory and LinkedIn profiles are among the first search results Google returns. You can search online to find out about the best LinkedIn marketing services in Canberra.

The platform offers an events feature, capacity for targeted ad campaigns, and a brand-building feedback feature. But there's even more than that to be found. These are fairly simple to use, but the LinkedIn marketing secrets to follow will push your brand over the top if you put them to work:

1. Pave Easy Routes To Brand Information. Create brand recognition through your blog's RSS feed. Blogging is still easily the best way to engage and maintain a connection with your target audience.  

2. Supercharge Your Rankings from Your LinkedIn Profile In addition to a Twitter URL to your LinkedIn profile, use the "Other" box to add keywords you're utilizing for your projects to take advantage of the juice this social media haven has with Google.

3. Put LinkedIn's "Groups" Feature to Work Start a LinkedIn group and launch a value-added email campaign that reaches a user base composed of your target market. Your membership can potentially grow well into the thousands, and they'll all be invested in your area of interest.